Small vs Large Advice Firms: Which is best?
Catherine Alexander
Partner at GDA
When looking for a financial adviser, some people may be put off by smaller firms. This is totally understandable because most of us are attracted to familiar big brands, even if it means paying twice as much, for example, a well-known branded product rather than a product we’ve never heard of. The same is true with financial advice, people assume that the larger firms must provide a higher quality service, and that their money is somehow safer when invested with them. But the fact that a firm has eye-catching adverts and fancy offices doesn’t make it worthy of your trust. The real question is, do larger firms provide better investment returns or a higher standard of advice? The answer to this is definitely no.
Not all small advice firms are superior to larger ones, but small, independent firms often provide a more personal service and better value for money. At GDA, we offer a much more attentive and personalised service than most big firms do, and we devote more time to individual clients. We are a family run firm who believe in looking after the best interests of our clients, and we take this responsibility seriously. We do not have shareholders and we are not tied to fund management companies which leave us free to recommend products that we think are right for you. We believe in getting to know our clients and building relationships over time, and provide greater flexibility than our larger rivals. We have access to the same information, products and investment opportunities as the larger firms, and our advisers are highly skilled with a drive to look after clients, no matter how much they have to invest.
If you want real personalised advice from a firm that truly listens and engages with your goals, GDA is the perfect place for you. We will always provide you with all the information you need to make an informed decision. Bigger is not always better.
This article isn’t personal advice. If you’re not sure whether a course of action is right for you, ask for financial advice.
